From multi-nationals to single independent agencies, The HTBAG Company has worked extensively with many marketing services companies in training, consultancy, and client relationship management.

Training programs are focused on middle to senior management roles.

The HTBAG company’s agency training program for creative and media agencies, Advertising Means Business, comprises five one-day or ten half-day modules covering:

  • Understanding your client and their business
  • How your agency works as a business
  • Mastering commercial negotiation
  • Managing relationships
  • How to Buy a Gorilla strategic framework

The last module demonstrates how business models from the previous four modules relate to one another and form the HTBAG strategic framework: the most comprehensive and progressive model for navigating the marketing, procurement and agency triangle.

Some of the agencies we have worked with so far…

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