Training programs are focused on middle to senior management roles.
The HTBAG company’s agency training program for creative and media agencies, Advertising Means Business, comprises five one-day or ten half-day modules covering:
- Understanding your client and their business
- How your agency works as a business
- Mastering commercial negotiation
- Managing relationships
- How to Buy a Gorilla strategic framework
The last module demonstrates how business models from the previous four modules relate to one another and form the HTBAG strategic framework: the most comprehensive and progressive model for navigating the marketing, procurement and agency triangle.
Some of the agencies we have worked with so far…
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