The key to getting ad campaigns that pack a bigger punch.
The How to Buy a Gorilla Company offers a unique and practical approach to managing marketing
services. Its proprietary framework, The Monkey House, provides a logical, practical, actionable way to better source, appoint, manage and pay marketing services agencies.
"David is the most interesting, insightful and impressive thinker on the value of marketing services that I’ve come across in 20 years. He flaw-lessly combines high intellect with practical application, and always delivered with wit and charm."
Ian Pearman, President, Asia, TBWA\Worldwide
“In a world of so-called consultants and platform speakers of all shapes, sizes and capabilities David cuts through. His deep and genuine passion for change and solid industry knowledge make him a powerhouse contributor to the future of our industry.”
Scott Knox, President and CEO
Institute of Communication Agencies
"This is a fantastic work to help you communicate and capture the value that your agency delivers to your customers. "
Ron Baker, Host, The Soul of Enterprise at VoiceAmerica Radio, author of Pricing on Purpose
“This is the most complete, most thoroughly developed work there is on how to apply strategic sourcing skills (i.e. Strategic Procurement) in the agency space. Every CMO should read this - and direct both Marketing and Procurement to follow the road-map provided in this brilliant book. ”
Gerry Preece, Author of Buying Less for Less