The smart way to maximise marketing value

Named after the best-selling book, How to Buy a Gorilla, The HTBAG Company has a single purpose - to increase the value of your marketing investment.

 

Our relentless focus on value has shaped new and innovative approaches to pitch management, agency performance and relationship management, ways of working, and roster design across all marketing disciplines and marketing sectors.

One size doesn't fit all, so we use a consistent set of HTBAG's guiding principles for each project we undertake uses a which are adapted to suit our clients' specific circumstances, business needs and budgets.

 Find out how we can help you with:

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PITCH MANAGEMENT

A comprehensive range of services to search, identify, select and engage marketing services agencies.

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AGENCY PERFORMANCE

Bespoke or plug and play agency performance and relationship management.

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ROSTER BUILDING

Build or modify agency rosters for integrated marketing resources.

WAYS OF WORKING

Design and implementation of new ways of working for effectiveness and efficiency.

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TRAINING

Off the shelf and bespoke 

training  programs for marketing and agencies. 

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WORKSHOPS

Designed and facilitated problem-solving workshops.

© 2017 The How to Buy a Gorilla Company. All rights reserved.

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