The smart way to maximise marketing value
Named after the best-selling book, How to Buy a Gorilla, The HTBAG Company has a singular purpose - to increase the value of your marketing investment.
Our relentless focus on value has shaped new and innovative approaches to pitch management, agency performance and relationship management, ways of working, and roster design across all marketing disciplines and marketing sectors.
One size doesn't fit all, so we use a consistent set of HTBAG's guiding principles for each project we undertake. These principles are then are adapted to suit our clients' specific circumstances, business needs and budgets.
Find out how we can help you with:
A comprehensive range of services to search, identify, select and engage marketing services agencies.
Bespoke or plug and play agency performance and relationship management.
Build or modify agency rosters for integrated marketing resources.
WAYS OF WORKING
Design and implementation of new ways of working for effectiveness and efficiency.
Off the shelf and bespoke
training programs for marketing and agencies.
Designed and facilitated problem-solving workshops.