From market leaders to challenger brands, or start-ups, there’s no one-size fits all.

HTBAG’s core business is the effective sourcing and selecting of the right marketing services agencies. Whether your company needs an agency in creative, media, integrated, digital, design, activation, or market research, HTBAG’s tailored approach ensures the search and selection process is customised to meet your specific requirements.

Unlike many intermediaries, HTBAG does not charge agencies membership fees to be shortlisted or commissions on their wins. Our agency selection is based solely on the agencies’ suitability for our clients’ needs.

Like most intermediaries, we sell consultancy services and training to agencies. But our commitment to transparency goes further than anyone else’s in the industry.

We believe we are the only intermediary that fully discloses any revenues we have received from long-listed agencies in the previous five years. We even have our own Code of Conduct to guarantee our transparency and integrity.

The way brand teams work with their agencies directly impacts the value they receive in return. With first-hand inside-out knowledge of the agency world, HTBAG is uniquely placed to help brands get the best value from their agencies through strategic relationship design and management.

At HTBAG, we specialise in helping brands build productive, sustainable partnerships. David Meikle’s second book, Tuning Up, dives into the complexities of client-agency dynamics, serving as the foundation for HTBAG’s proprietary tools in training and performance measurement. This ensures the client and agency teams can achieve the best possible results for the brand.