For market leaders, challenger brands, or start-ups, there’s no one-size fits all.

Finding agencies

Central to HTBAG’s business is the effective sourcing and selection of marketing services agencies. Whether you’re looking for creative, media, integrated, digital, design, activation or market research agencies, the HTBAG’s unique approach designs search and selection of agency services specific to your company’s needs.

Open and fair

Unlike many intermediaries, The HTBAG company does not charge agencies, memberships or commissions to make it on to shortlists. Agencies are identified only according to their suitability to our clients’ needs. In fact, we’re so focussed on fairness that we are – to or knowledge – the only intermediary that declares any pecuniary interests in agencies that may have bought our services in the previous five years.

Relationship Management, Remuneration and PRF

The way brand teams work, behave, remunerate and incentivise agencies directly affects the value their agencies deliver for them. With extensive agency experience in senior management and leadership positions, HTBAG Company is uniquely placed to help brands improve the value they get from their agency through relationship design and management.

The HTBAG Company helps brands establish and maintain productive, effective and sustainable relationships. David Meikle’s second book Tuning Up (Lishakill 2023), explores the complexity of client/agency relationships and forms the basis of the proprietary tools The HTBAG Company can apply to training and performance measurement to ensure the client/agencies teams can achieve the highest achievable results for the client’s brand.

Some of the clients we have worked with so far…

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