What is The Monkey House?
The Monkey House is a proprietary strategic tool which forms the cornerstone of the book - How to Buy a Gorilla. It uses a brand's specific market circumstances to identify and access the kind of agency and talent brands need according to their specific business problems or marketing objectives. The Monkey House provides a structured framework to advise brands how to work with agencies and how to pay them depending upon their particular circumstances such as market growth, their competitive set, and their market penetration.
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