© 2017 The How to Buy a Gorilla Company. All rights reserved.

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Training

How to Buy a Gorilla supports a number of key principles and learnings for marketers, procurement and agencies.  All training courses and workshops include an introduction to The HTBAG Co.'s proprietary, strategic framework - The Monkey House - which forms the backbone of all programs.

The Monkey House Master Class

The Monkey House untangles the complex relationship between marketing, procurement and agencies. By examining the current practices and interests of each party, The Monkey House reveals how processes, ways of working, methods of remuneration and incentives can all be carefully managed to suit the business needs and priorities of any individual client.​ Over a 2-day course The Monkey House Master Class enables delegates to create the most fertile environments in which their brands’ strategies and communications can flourish.

Who will benefit?

For brands:

Brand teams responsible for a brand or a portfolio of brands. Delegates will also be responsible for managing marketing services agencies and can include marketing procurement. 

For agencies:

Senior management and client services personnel responsible for the establishment and performance of client relationships at a high level.

Contact us to find out more.

Building Trusting Relationships.

In an intrinsically human business such as marketing communications, relationships  can determine the difference between success and failure. High-trust relationships are more efficient, more motivating and more productive, but the fragile and elusive nature of trust can make building such relationships a challenge at the best of times. This course examines the nature of trust, of trust in relationships and provides tools to build robust, fruitful working partnerships - even in the high-stakes, high-stress worlds of marketing and advertising. Building Trusting Relationships provides tools and guidance to build the most effective processes for brands and agencies to work together according to their specific objectives.

Who will benefit?

Advertisers and their agencies alike. Delegates should be those responsible for managing teams, managing relationships and those who are accountable for their performance.

 

Contact us to find out more.

Commercial Strategy for Marketing Services

Like any other investment, the investment in marketing services needs a strategy, not just for how much marketers might want to pay or agencies might want to receive, but also how agencies are paid and incentivised for their performance.

Using The Monkey House strategic framework, Commercial Strategy for Marketing Services demonstrates how different methods of remuneration can influence agency performance and hence can be manipulated to suit the kind of value a client needs form its agency. 

Who will benefit?

For brands:

Marketers and procurement professionals who may wish to develop their negotiation and buying strategies for marketing services. Commercial Strategy for Marketing Services makes sure that your contracts and your deals for fees and projects are appropriate, competitive and suited to your needs.

For agencies:

Senior account management and those in senior operational or finance roles. Delegates will already have responsibility for client negotiations of contracts, projects and service level agreements.

Alan Parker, Managing Director Brands2Life:

      "Inspiring, insightful and practical. Learned a number of new strategies and techniques,

       and had an infinitely more insightful understanding of the entire negotiation cycle and

       all it's nuances and intricacies."

Prices, terms and conditions are available on application.

Contact us to find out more.