It is far better to fix a problem than to abandon a relationship and start it all afresh. But it is not uncommon for clients and agencies to come to repeated impasses over creative work.
Often the client team and the agency teams believe they are trying to achieve the same aim, but they are separated by a common language and different ideas about processes and priorities. An experienced and objective view can ease the pressure and break the deadlock.
The HTBAG Co’s Creative Icebreaker is a swift and efficient structured intervention to get the client and agency back on the right path, with a clear and shared vision of success. Using The Monkey House strategic framework The HTBAG Co uses a three stage intervention working closely with both marketing and their agency.
Contact us to find out more.