Ways of working
The processes advertisers and their agencies employ are a key determinant of the effectiveness of the work they produce together. At every stage from the sharing of research and data to the production of creative work or the buying of media plans, campaigns are shaped by the steps clients and agencies take together.
The HTBAG Co uses a process framework for ways of working that is adaptable to suit the specific needs of your brands to ensure they receive the very best their agency can produce. Our methodical approach embraces everything from client and agency roles and responsibilities to stakeholder approvals and research methodologies.
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