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Named after David Meikle's book, The How to Buy a Gorilla Company, provides consultancy and training to the marketing, marketing procurement and advertising industries. The HTBAG Co's range of services all incorporate the principles from the How to Buy a Gorilla book to help brands achieve greater value from their marketing investments. 


The HTBAG Co. works across all marketing services including creative, media, digital, direct, design, 

activation and production.

The HTBAG Co. understands that every advertiser has its own unique circumstances and challenges depending upon its market, its competitors and its specific business priorities. Current ideas of best practice often fail to accommodate these differences. 

The HTBAG Co's unique approach makes sure that marketing investments are made in ways consistent with the brand's specific needs and so provide the best possible return. The HTBAG Co's proprietary three-way startegic framework, The Monkey House, is unique in the market. Using The Monkey House, clients are able to define their own best practices so suit their specific aims including both marketing and procurement.

The HTBAG Company offers a unique and practical approach to managing marketing services. 

Our proprietary strategic framework, provides a logical, actionable way to better source, appoint, 

manage and pay marketing services agencies.

Most importantly, the HTBAG approach works differently depending on your specific business objective, category, market position and competitor landscape. In short, it is the most robust and effective way to manage your marketing investments specifically for your business needs.

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